How not to deliver a speech

A speech that lacked empathy, was uninspiring, lacked vision and was rushed with appalling delivery.

A speech for the brothers in the unions rather than one that the country needed.

A speech full of unsubstantiated statistics and initiatives rattled off by Brown as a Chancellor rather than as a Prime Minister

A speech full of “choices”, “choices” and “choices” (30 something times) that the country faces, but has already made.

A speech that didn't talk about the “hard choices” that the country knows will have to be made.

A speech where Brown mentioned “cuts”, but the body language was all wrong:

Labour will cut costs, cut inefficiencies, cut unnecessary programmes and cut lower priority budgets.  But when our plans are published in the coming months people will see that Labour will not support cuts in the vital front line services on which people depend.

He clearly didn't want to say it.

A speech that should have been delivered with well positioned microphones and an autocue.

A speech that will not do anything to help Brown as he fights for his political life.