This week it was announced that the Brown family would be spending their summer holidays in the Lake District.
Expedia.co.uk, the online travel company, reported an increase in searches on foreign travel compared with this time last year. Jonathan Cudworth, head of product marketing, said:
The outlook for a much anticipated hot British summer isn’t looking good at the moment. In response, we have seen an increase in interest from people looking to head abroad to find some guaranteed summer sun.
Far be it for me to suggest that these announcements are connected.