28 March 2010

A campaign all about George and Brown

On the day the clocks change, the policy debate stops.  The election turns into a battle between the two ‘weakest links’.

First, the non-shock of the day.  Labour have decided “to focus on Osborne as the prime target throughout the campaign”.

A senior Labour party insider said mocked-up images of Osborne standing outside 11 Downing Street had been tried out on the focus groups and had drawn very negative responses.

Then comes the jaw-dropping comment:

The intention is not to make it personal, but to make it about policy.

Mandelson is going to enjoy himself.

The Tories have brought this upon themselves.  They could and should have moved Osborne away from the front line weeks ago and replaced him with Ken Clarke.  It is too late now.  If Osborne performs badly in the Channel 4 debate on Monday, where he will be besieged by both Darling and Cable, the Labour attacks will only intensify. 

Second, we come to Gordon Brown.  It hasn't taken long for M&C Saatchi to come up with the obvious negative posters.

image

Their target is an easy one, but how will the posters go down with the voters?  Have the Tories panicked and played their thump card too early?  If they don't work, then where do they go from here?

If only the Cabinet had done the necessary and replaced Brown will Alan Johnson, then Saatchi would have faced a more difficult challenge.  In fact, they probably would have turned the work down.

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7 comments:

  1. "If only the Cabinet had done the necessary and replaced Brown will Alan Johnson, then Saatchi would have faced a more difficult challenge. In fact, they probably would have turned the work down."

    Any proof to support that statement?

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  2. It looks like Alan Johnson has been having some problems with advertising himself:

    http://www.youtube.com/watch?v=rDhGjMkEeSA&feature=player_embedded

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  3. Alan Johnson is nothing more than a striking post man..........

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  4. Anonymous, Two things.

    1. Identify yourself otherwise I will start deleting your comments.

    2. If you haven't got anything to say, then don't bother

    ReplyDelete
  5. I did enjoy that line: We're going to focus on Osborne, but it's not about people!

    Even so, completely the right thing to do. The laughable absence of Osborne in the post-Budget media rounds was conspicuous, as is his lack of presence in any local campaigning materials (I counted 11 pictures of David Cameron in a leaflet on a visit to Frome, compared to 1 of Boy George, which even then had Theresa May's name by it).

    The combination of Alistair Darling growing in strength and Boy George being, well, Boy George, is a wonderful combination.

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  6. Osborne did do the rounds it's just the left wing media choose not to show it. As for Darling he won't even be there if Labour hold on - laughable really isn't it???

    He's the lefty BBC being toldl.....

    http://www.youtube.com/watch?v=sttc3FAPTkc&feature=player_embedded#at=52

    Can't wait for DC to tear the BBC a new one lol

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  7. I think there is more than one anonymous...

    ReplyDelete