The Obama way

Now Barack Obama has achieved the miracle, it’s worth reflecting on what he said to the House Democratic Congress before the historic vote:

Sometimes I think about how I got involved in politics. I didn't think of myself as a potential politician when I get out of college. I went to work in neighbourhoods, working with Catholic churches in poor neighbourhoods in Chicago, trying to figure out how people could get a little bit of help. And I was sceptical about politics and politicians, just like a lot of Americans are sceptical about politics and politicians are right now. Because my working assumption was when push comes to shove, all too often folks in elected office, they're looking for themselves and not looking out for the folks who put them there; that there are too many compromises; that the special interests have too much power; they just got too much clout; there's too much big money washing around.

Something inspired you to get involved, and something inspired you to be a Democrat instead of running as a Republican. Because somewhere deep in your heart you said to yourself, I believe in an America in which we don't just look out for ourselves, that we don't just tell people you're on your own, that we are proud of our individualism, we are proud of our liberty, but we also have a sense of neighbourliness and a sense of community and we are willing to look out for one another and help people who are vulnerable and help people who are down on their luck and give them a pathway to success and give them a ladder into the middle class. That's why you decided to run.

And now a lot of us have been here a while and everybody here has taken their lumps and their bruises. And it turns out people have had to make compromises, and you've been away from families for a long time and you've missed special events for your kids sometimes. And maybe there have been times where you asked yourself, why did I ever get involved in politics in the first place? And maybe things can't change after all. And when you do something courageous, it turns out sometimes you may be attacked. And sometimes the very people you thought you were trying to help may be angry at you and shout at you. And you say to yourself, maybe that thing that I started with has been lost.

But you know what? Every once in a while, every once in a while a moment comes where you have a chance to vindicate all those best hopes that you had about yourself, about this country, where you have a chance to make good on those promises that you made in all those town meetings and all those constituency breakfasts and all that travelling through the district, all those people who you looked in the eye and you said, you know what, you're right, the system is not working for you and I'm going to make it a little bit better.

And this is one of those moments. This is one of those times where you can honestly say to yourself, doggone it, this is exactly why I came here. This is why I got into politics. This is why I got into public service. This is why I've made those sacrifices. Because I believe so deeply in this country and I believe so deeply in this democracy and I'm willing to stand up even when it's hard, even when it's tough.

Every single one of you have made that promise not just to your constituents but to yourself. And this is the time to make true on that promise. We are not bound to win, but we are bound to be true. We are not bound to succeed, but we are bound to let whatever light we have shine. We have been debating health care for decades. It has now been debated for a year. It is in your hands. It is time to pass health care reform for America, and I am confident that you are going to do it tomorrow.

Selling and communicating wrapped up in one neat package.  A unique attribute that has allowed him to achieve what all former Presidents of the United States have failed to do.