Are you sitting comfortably? Good. So, listen up. The Tory party, in an attempt to resurrect its faltering campaign, is going to offer tax cuts.
Michael Crick confirmed on Newsnight that the Tories will stop next year's rise in national insurance contributions. It will be announced in the next few days, but, as yet, there are no details where the money will come from.
Let’s get this straight. The country has no money. Our debts are nearly £900bn and this year the deficit is £167bn. We all know that, after the election, public expenditure will be cut and taxes will have to rise further than has already been announced.
Even a cynical and sceptical electorate understand that in these dire circumstances what you give with one hand, you take with the other.
So, how do you sell a tax cut?
Team Cameron, it’s over to you.