With Tony it was ‘sofa government’, but with Gordon it will be a sofa campaign:
Coming to a home near you, the prime minister intends to get up front and personal during the campaign, holding intimate meetings in the living rooms of pillars of the community, in the hope that his message will then ripple out and through the constituency.
The sitting room sessions might not be glamorous, but they are quite "Gordon" – and will help him to come across as a normal human being, is the thought of Labour strategists.
"We think it is a format that will work for Gordon," said a Labour insider. "We have to try something different in the face of public attitude to all politicians. Sometimes Gordon is going to need an hour to bring people over in a way in which he cannot in five minutes."
Perhaps the BA strikes are all part of a cunning plan to ensure we are not on holiday when he calls.