With your permission and due to popular demand, these memo’s will continue during the campaign.
The choreographed day went off fairly well. Mind you, Cameron did rather jump the gun with his little speech before Gordon could step out into the Downing Street sunshine. His stunt displayed a streak of arrogance, which you will have noted.
However, there are several matters that require your attention:
- Neil Kinnock’s appearance on Today was not a good idea. Nobody needs reminding of the 1992 campaign, especially Gordon Brown, who was partly responsible for its failure. Best to keep the former leader away from the media spotlight;
- Both Charlie Whelan and Ed Balls popped up on the TV. These two are hardily vote winners and you should find other small matters to occupy their time during the campaign;
- There was criticism from ‘inside the beltway brigade’ about Brown appearing with the Cabinet in Downing Street. Do ignore these noises off at all times. Your idea was effective and played well on the telly, but you wasted valuable time in deciding where they should all stand.
- Congratulations on convincing Brown to cancel his trip to see Obama;
- Cameron's ‘The Great Ignored’ wheeze needs to be tackled without delay. Take a minute to read Hopi Sen’s blog. It’s good stuff;
- Your much used quote: “The election will be between the granite-like resilience and big brain of Gordon Brown or the plastic PR and wobbliness of David Cameron”, needs to be refined. The “big brain” phase should be dropped before it is mocked on the blogosphere and elsewhere;
- Be careful when you say use the NHS against Cameron. For obvious reasons, this will not go down well.
- It maybe a bit early to pass judgement, but the stage-managed trips that you have organised for Gordon need to be tweaked. As his confidence grows during the campaign, you should allow him, if the security boys don’t object, to mix with the travelling public. Also, Brown does need to answer the tough questions as he tours the country;
- You will have noticed that the media have already gone in ‘operation information overload’ before the campaign officially starts next Monday. They need to be fed small morsels, so they don't get bored and start digging around for stories that will cause trouble; and
- It’s important that Brown performs well at PMQs and the troops leave for battle in good heart. Prepare some good jokes for Gordon to use. If they are well timed, they will work wonders on a day when Cameron may well misread the mood of the Commons and get all serious.
One other general matter. YouGov are reporting that 43% of the public are already bored with campaign. Hopefully, you come up with something innovative to engage their interest.
Have a good day.
Events Dear Boy, Events