Oh dear. On the day the Tony Blair shows us all how to do it (again), Jim Murphy, Secretary of State for Scotland, has said this about Gordon Brown:
Sometimes he is rubbish on telly and that is the truth and I have said it before and in a world where the premium is on a seven-second clip or a soundbite, Gordon and his intellect do not fit into seven seconds.
Then, in hope without much confidence:
I just hope when it comes to the election, people want substance sometimes not with the greatest PR in the world, rather than some airbrushed guy from posters.
I am not saying David Cameron is a stupid man, far from it, but in a contest of intellect, in a contest of substance and of PR then Gordon wins two out of three. The nearer we get to the election, it can’t just be about the packaging; it has to be about the content.
The problem is that an election is not an intellectual exercise.
Blair, of course, understood this and still does.
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