Brown’s double whammy

It is not just in those all important marginal seats that Labour under Brown, who is driving the clattering train straight into the buffers, have a small problem.

The Tories, who are still making too many mistakes, have seen a surge in their support among mothers:

The survey of 6,000 mothers by the parenting website Netmums found 34 per cent support for the Tories among mothers, compared with 18 per cent for Labour and 15 per cent for the Liberal Democrats. Thirteen per cent said they were still undecided.

The survey revealed a 13.5 per cent swing among mothers to the Conservatives, enough to put Mr Cameron in Downing Street with a big majority.

Siobhan Freegard, co-founder of Netmums, who carried out the survey, said:

The recession has inspired record numbers of Netmums to take an interest in politics and turn up at the polls. But it may have also cost Labour the loyalty of the "Hovis" mum – ordinary hard-working families hit hardest by the country's economic collapse.

And:

The survey found that Mr Cameron's carefully honed image as a family man has won him popular support from mothers, who find him more than twice as likeable as Gordon Brown.

Without an overarching strategy that still has failed to appear, the polls will just get worse for Labour.  And yet Brown ploughs on, attempting to win votes by dancing around on the world stage.  Somebody needs to tell him that the electorate live in the UK.

The lead-up to election is like watching a man hanging from a noose above a trap door that fails to open.